On Coachella's website, there's an announcement that explains the change: "In an effort to try and accommodate everyone who wants to experience the festival, COACHELLA 2012 will be two separate events, held over two consecutive weekends. We will attempt to produce two identical festival weekends. That means same lineup, same art, same place, different people."
The first weekend will run April 13-15, with the second weekend taking place April 20-22.
While it's certainly noteworthy that Coachella is expanding in this way, what's even more unique is that, if the festival is successful in its mission, you'll be able to see the same bands no matter which weekend you attend. The logistics of that sound pretty mind-boggling, requiring many high-profile acts to either hang around Southern California for more than a week or travel for two straight weekends. If it works, though, it would definitely allow fans a flexibility they've never enjoyed before. And from the festival's perspective, the two-weekend format will give Coachella's organizers an opportunity to bring in even more money. So, ideally, it'll be a win-win for all concerned. But let's see if they can pull it off.
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